Your website will be the best tool for you to promoting your business. Your website will essentially become an online shop-window, accessible to customers all over the world, which means the better it looks and more and up-to-date it is, the better impression it will make on consumers.
Website is always accessible. Whether it’s 3.00 am in the morning, Hari Raya or Christmas day, the internet never closes. Which means your business is open all the time, without any extra effort from you. If you choose to have an online store, your customers will be able to dictate when they want to buy, rather than limiting themselves to your opening times.
Having a web presence will open your business up to new markets outside your local area, giving people from across the world the chance to know about your company and browse your products or services accordingly.
A well-designed website will make your business appear more professional. In fact, a well-considered website can make customers thinking your business is larger than it is and could even level the playing-field between your business and its more established competitors.
If you’re starting a business, the costs of putting together a website will be cheaper than buying or renting premises, and could attract business from further afield than a high-street based business would.
Feedback is often a difficult thing to attain and more often than not, feedback on your business will be limited to the negative. The internet allows you to enter into a dialogue with your customers, though, use surveys, questionnaires and feedback forms on your website to do market research and find out exactly what your customers’ expectations are.
Brand/product promotion: Good branding does not mean that you must follow traditional media. Your website can be a great platform to promote your brand. This is especially true for small business houses. And that’s not all. You can actually save a lot of money by updating new product information online rather than reprinting brochure or product catalogs.
Develop your business credibility with email addresses at your domain name like sales@YourDomain.my. Using free email address like yahoomail, gmail or hotmail does not make your business look very professional and make your customer thinking you have no confident in running the business.
You can actually directly communicate with your target audience via your web interface and improve your relationship with the end-users.